The Trump administration on Wednesday released new dietary guidelines advising Americans to avoid highly processed packaged foods and prioritize protein.

Updated once every five years, the guidelines influence the dietary advice physicians give to patients and shape federal procurement policy for school meals and some food benefits programs. At a press conference, Health Secretary Robert F. Kennedy Jr. called the new guidelines “the most significant reset of federal nutrition policy in history.”

“These guidelines replace corporate driven assumptions with common sense goals and gold standard scientific integrity,” he said.

Changes to the standards include a mix of “Make America Healthy Again” rhetoric and longstanding nutrition recommendations. Americans are advised to cook with beef tallow and limit foods with artificial dyes, while also being told to cut their sugar consumption and prioritize nutrient-rich fruits and vegetables. 

Notably, the guidelines also take aim at ultraprocessed foods, which has become a primary target of the MAHA movement. The advice tells consumers to prepare meals at home and avoid packaged foods that are “salty or sweet, such as chips, cookies, and candy that have added sugars and sodium.”

Consumers are also encouraged to “significantly reduce” consumption of highly processed, refined carbohydrates such as white bread, flour tortillas and crackers. For the first time, the guidelines also include a strict limit on added sugars, noting that one meal should contain no more than 10 grams.