Our favorite time of year is here: the annual babaà giveaway! For more than a decade, we’ve been huge fans of the woman-owned Madrid-based knitwear line. Here are a few favorites, plus a discount code…
The babaà team is passionate about sustainable clothing, and designs their soft, textured knits with longevity in mind. Each piece is crafted in Spain with 100% natural materials, spun by local artisans.
They take great care fine-tuning their colors, and the results are stunning and timeless. I’ve worn this bright green sweater for years, and I love daydreaming about passing it down to my niece or a future grandchild (!) who will love it as much as I do.
The cuts are beautiful and recognizable. I love their cotton pieces, like this soft, navy crewneck. This wool sweater is a long-time favorite of mine — the slightly wide neck gives it such a cool silhouette. This chunky cardigan is another outfit workhorse.
Their children’s clothes are also wonderful. My boys have worn babaà sweaters since they were toddlers (I still have their tiny ones tucked away for later!). They hold up through years of play, and get softer with every wear.
Today, babaà is offering one lucky reader an item of their choice. For a chance to win, please visit babaà’s online shop, and leave a comment below telling us your favorite piece. The winner will be chosen on Thursday at random. Good luck!
Great news for all readers: Get 20% off the entire babaà site using code COJBABAALOVE, good through Monday April 6th. (I pack this sweater in my suitcase for every trip I take. And this poppy-red pullover is another longtime favorite; it’s so great with jeans, and really brightens up an outfit.”)
(This post is sponsored by babaà, a brand who we have worn and loved for years. Thank you for supporting the brands that support Cup of Jo.)
