Author: Rachit Sahai

Effective In-Store Messaging Guide by Vestcom

Delivering effective in-store messaging: evidence-based best practices

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where intent turns into action. As retailers expand in-store media across both analog and digital surfaces, brands need practical guidance that enhances, not disrupts, the shopping trip. This article offers...
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AI-generated Mahabharat: Ek Dharmayudh proves one thing: storytelling still needs humans | Fresh Take News

Somewhere, in a meeting, someone pitched it. Let’s use artificial intelligence (AI) to make the Mahabharata. And someone else said yes. That’s really the only explanation I have for what was just released. A 100-episode series called Mahabharat: Ek Dharmayudh, powered by AI, described in press releases as India’s first “AI-native entertainment franchise.” That phrase...
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‘Have faith in Mohammed Shami’: Sourav Ganguly’s message to Gautam Gambhir after India’s Eden shocker | Cricket News

Sourav Ganguly and Gautam Gambhir NEW DELHI: Former India captain Sourav Ganguly has doubled down on his demand for Mohammed Shami’s Test comeback, saying India cannot afford to overlook the veteran pacer after their dramatic 30-run defeat to South Africa at the Eden Gardens. With India’s thin bowling depth exposed and the pitch coming under...
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