We all know winning an Oscar is the dream of everyone who is involved in the business of filmmaking across the world. However, only a few take home the prestigious trophy and title. But those who won’t be able to win tonight won’t leave empty-handed. Yes, the Academy Awards have planned a special gift, which is called ‘Everyone Wins’.
Know what is inside the famous gift bag given to nominees of the Oscars
The 98th Oscars will be held on March 15, 2026, and while everyone is excited to know who won the awards, nominees in the top acting and directing categories will receive the famous ‘Everyone Wins’ gift bag, which has been a Hollywood tradition of the prestigious award ceremony for more than two decades. These gift bags have been created by marketing company Distinctive Assets. It is a way to give a luxury experience and celebrate the work of every nominee.Â
It is worth mentioning that the Motion Picture Arts and Sciences doesn’t distribute these bags as part of the official ceremony or rules. Each year, the company selects 25 nominees from major acting and directing categories to gift the bag full of surprises. It started with the concept to give a special, memorable token to take away from the Oscars. The bag has surprises from luxury as well as socially conscious businesses.Â
Over the years, these surprise bags have grabbed a lot of attention. This year’s bags cost is worth USD 350,000. It includes a wide range of luxury items and experiences from travel, beauty, lifestyle and more. The most eye-opening item in the bag is the five luxury vacation packages, which include stays at private villas in Costa Rica and Arctic retreats to witness the Northern Lights. It provides a relaxing experience.Â
Another travel perk is a wellness retreat to Sri Lanka, where nominees can enjoy a stay which focuses on health. It is a way to unwind the pressure of the awards season. It also has beauty and wellness services such as luxury facials and body sculpting procedures. Not only that, but a smile makeover package that offers premium clinics and spas. Apart from the personal packages, nominees also receive lifestyle and home services.
The gift bag also includes customisable prenuptial agreement services
Another reason the Oscars gift bag grabs so much attention is its set of quirky surprises. In 2026, the most quirky surprise is a customisable prenuptial agreement service provided by a well-known legal advisor. It might be a dig and humour at celebrity divorce culture, followed by a huge alimony, and prenups that celebrities often sign before the wedding. The pack also has luggage, cryptocurrency storage devices, and a gourmet snack collection. It also includes luxury teas, food boxes and lifestyle gadgets.Â
Celebrities who will receive these gift bags will get high-end stays at luxury properties around the world in private villas and resorts. It includes guided tours and luxury dining experiences. It is worth mentioning that top-end brands and socially-conscious brands try to participate in it, as it is a great PR and marketing technique. They even pay to have their products included in the gift bag so that it gives exposure to their label through Hollywood’s top stars. It is a way for startups and independent brands to gain visibility and compete with the luxury labels.Â
What do you think about this super exciting Oscars gift bag?
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