[ad_1] As college basketball players head to NCAA Tournament arenas on their team buses, many will slip on headphones, zone out to a song and absorb the vibes. Coaches also sometimes take a small moment from poring over last-minute scouting reports to escape to a melody filtering through their airpods. These soundtracks, perhaps subconsciously, serve…
[ad_1] After five months of regular-season and conference tournament action, we have finally reached the best stretch of the year. It’s March Madness, and it’s setting up to be yet another eventful NCAA Tournament. At 32-0, South Carolina seems like the easy pick to make it to the championship game, but we thought that last…
[ad_1] There’s always a sign. Last spring, I first noticed something special was happening when I couldn’t walk half a block in Dallas without running into large packs of Iowa or South Carolina fans. There were also my guy friends back home who, for the first time, were planning their weekend around the women’s NCAA…
[ad_1] NEW YORK — She stopped working at the sushi restaurant, laid two mattress pads in the back of her Jeep and drove away from Florida with her new girlfriend, bound for a small town in the Cascade Mountains that looks like Christmas. She brought a basketball only out of habit. Abbey Hsu had to…
[ad_1] In an open letter published Monday, the NAACP urged Black college athletes to “reconsider any potential decision” to attend a public university in Florida following last week’s news that the University of Florida is eliminating its Diversity and Inclusion office. The Gainesville university’s decision came in response to a law signed last year by…
[ad_1] The rivalry between SEC foes LSU and South Carolina reached new heights when an altercation broke out during the conference championship game Sunday. Multiple players were ejected, and Gamecocks center Kamilla Cardoso has been suspended for the first game of the NCAA Tournament, the SEC confirmed to The Athletic on Monday. Wondering what happened…
[ad_1] Last fall, representatives from Gainbridge, an Indiana-based annuities seller, reached out to Caitlin Clark’s marketing agents at Excel Sports Management to discuss a sponsorship deal. The company was launching a new product line and its executives believed Clark could help them reach younger customers. Minji Ro, Gainbridge’s chief strategy officer, is also a longtime…
[ad_1] Our honor of naming Caitlin Clark The Athletic’s Player of the Year is a surprise to absolutely no one. A media outlet or organization that doesn’t crown her as the national player of the year would be committing the basketball version of heresy. Small children to grandparents and the generations in between know about…
[ad_1] In a massive step for college athlete rights, the Dartmouth men’s basketball team on Tuesday voted 13-2 in favor of forming a union. The historic election was the latest event to challenge the bedrock principles of the NCAA, which has long prided itself on protecting the concept of amateurism in collegiate sports. Now, it…
[ad_1] The NCAA inches closer every day to a tipping point of dramatic overhaul. Years of tectonic shifts around college sports could soon usher in an era its leaders and administrators have long tried to avoid: the treatment of college athletes as employees. The next milestone could come Tuesday, when the Dartmouth men’s basketball team…
