After a tough year, the food and beverage industry is looking to reinvent itself and bring back cautious consumers.
Whether it’s lowering prices, changing pack sizes or justifying higher costs through use of better-for-you ingredients, companies are rethinking what it means to provide value. Brands are also doing whatever they can to stand out on the shelf, leaning into unusual flavor combinations to grab market share.
Below, we rounded up some of the biggest trends and corporate strategies expected to define food and beverage in 2026. The outlook shows that brands taking bigger innovation risks may see bigger payoffs.
