This India Today report covers citizen protests at Delhi’s Jantar Mantar against the severe air pollution crisis gripping the National Capital Region. The bulletin highlights public frustration over the ‘very poor’ to ‘severe’ Air Quality Index and perceived governmental inaction. It also features an in-depth look at the burgeoning ‘smog economy,’ where businesses are monetizing clean air through wellness retreats, premium real estate with purified air systems, and advanced personal purifiers, turning a basic necessity into a luxury commodity. A placard held by a child at the protest reads, ‘Ma, who polluted the air, why isn’t anyone helping us?’. The story explores how the public health crisis has created a new market, widening the gap between those who can afford to breathe clean air and those who cannot.